Multiple choice questions on Case Study, Survey Methods, Context Analysis

In a case study, the researcher usually: a. uses one method of data collection b. establishes the problem and hypothesis in advance c. examines a real life problem within it's real life context d. does all of the above Which of the following survey methods is best for getting information about highly personal or embarrassing topics? a. mail survey b. personal interview c. telephone survey d. any of the above To increase the reliability of context analysis, a researcher should use: a. a standardized coding scheme b. one coder to interpret the data c. more than one decoder to interpret the data d. both a and c

Shoppers-Naturalistic Observation

Market researchers have recently begun observing people shopping for new cars, using products such as laundry detergents, or eating ice cream at home. These researchers may ask permission to snoop in people's refrigerators or closets to see what things they contain. List some advantages and disadvantages that this type of research might have over surveys of consumer attitudes.

Choosing a Research Method

For each of the following problems, choose the method that would be most appropriate for studying it: 1) Questionnaire 2) Naturalistic Observation 3) Participant Observation 4) Experiment * Use each method once a) Relation of eating, talking, and restlessness during a movie to age, sex, size, and composition of groups in a movie theater. b) Effects of altering seating arrangements in a library on the amount of studying, socializing, and sleeping done by patrons. c) How a psychologist uses a psychotherapy organization as a cover for her authoritarian political agenda. d) The relationship among age, income, and other demographic factors and watching rented videos at home.

Research Design

The remains and products of past behaviour that can be unobtrusive and non-reactive indicators of behaviour are called: a)behaviour clues b)archival traces c)physical traces d)product clues If a respondent agrees with a statement in a survey and also disagrees with the same statement, the respondent has shown: a)acquiescence b)a respondent bias c)demand characteristics d)accommodation It is important that the alternatives to a closed-ended question in a questionnaire be: a)mutually exclusive b)exhaustive c)mutually exclusive and exhaustive d)either mutually exclusive or exhaustive

Random Sample

A random sample is one in which: a)every group of the population is represented equally b)every member of the population has an equal chance of being selected c)every member of the population has an equal and independent chance of being selected d)every member of the population has an independent chance of being selected In single-participant research, the most important control strategy is: a)changing more than one variable at a time b)obtaining a stable base line c)random assignment of subjects to treatments d)using reliable statistical techniques If a treatment has an irreversible effect on subjects, than it is inappropriate to use _________ design. a)a between-subjects b)... click for more