Creative Brief

Please see the attached file and take the beverage product introduced and write a Creative Brief for it. Don't worry so much about the specific media, etc. Rather, come up with a brief for a campaign idea.

Which of the following media do you rely most on today for communication and information retrieval?

Which of the following media do you rely most on today for communication and information retrieval? Sort the following five options by importance (and even assign them percentages if you want): * TV * Internet * Mobile * Magazines/Newspapers * Radio How would you have ranked the above in importance five years ago? What was the last time you emailed/forwarded an advertisement to a friend? What was it about the ad that made you send the email?

You are part of the creative task force of a leading advertising agency with a reputation for launching groundbreaking integrated marketing campaigns

You are part of the creative task force of a leading advertising agency with a reputation for launching groundbreaking integrated marketing campaigns that are driven by the unconventional combination of a variety of media, providing rich and engaging experiences to consumers. Paramount Studios has invited your agency to present concepts for the release of the studio?s latest Sci-Fi action thriller and it?s up to you to set a new benchmark for your agency?s outstanding integrated marketing standards. Please pick a minimum of three media that will be integrated in your campaign. You can choose from Internet, Mobile, Branded Entertainment, Gaming, Outdoor, and Print. Develop a strategy... click for more

most annoying ad

What is the most annoying ad you can think of that you have been exposed to recently? Why do you think it didn't speak to you? What medium was it in? TV, web, print, billboard, etc?

Is there a company that you consider educational, entertaining, and/or interesting

Is there a company that you consider educational, entertaining, and/or interesting? Can you recall and describe one of the company's recent positive marketing efforts? Was it an ad, an experience or simply an interesting piece of content they supplied to you?