News Paper Comparison

You should have two different local papers in front of you. One could be a daily paper, another weekly or student paper. Look at the newspapers, paying special attention to the amount of space devoted to ads compared to that devoted to articles. Look, too, at where the ads are placed within the paper. There are no ads on the front page, but other key places your eye goes are filled with ads, not stories. Can you find examples of that? OK, if you're the proprietor of a good pizza joint in town, what's your relationship with the editors of these papers? How do they think of you? How do you think of them? The editors (or head ad people) think of you as a great advertiser or a potential ... click for more

E-Business

What are the notable similarities among e-businesses that have failed? In those that are succeeding?

Intenet Privacy Policy for Businesses

What does a business owner need to consider and to do to live up to their written Privacy policy?

What is Marketing

Define Marketing.

Public Relations Campaing: Strategy

Be sure to address the following: List objectives for the PR Campaign Identify the organization’s publics Write a media release and create a media distribution list for the media release Develop a tactical plan utilizing at least five of the PR tools listed below: 1. Event planning 2. Open house 3. Press conference 4. Community event 5. Promotional 6. Corporate newsletter (internal and/or external)