What are some documented mistakes made in the past in marketing existing North American products to international markets

Using your own personal international business experience; a colleague’s personal international business experience; research on the Web; or readings from sources other than the textbook address the following question: What are some documented mistakes made in the past in marketing existing North American products to international markets? Be sure to cite specific companies and include web links or books you used in your research, if available, so others may become familiar with these resources. Do not use the classic example of Chevy Nova (nova meaning “no-go”).

Stock Market

Yesterday, the Dow Jones Industrial gained 54 points. However, 1,704 issues declined in price while 1,367 advanced. Why might a technical analyst be concerned even though the market index rose on this day?

International Trade

1. “A rise in the dollar price of yen necessarily means a fall in the yen price of dollars.” Do you agree? Illustrate and elaborate: “The critical thing about exchange rates is that they provide a direct link between the prices of goods and services produced in all trading nations of the world.” Explain the purchasing-power-parity theory of exchange rates. 2. Explain why the U.S. demand for Mexican pesos is downward-sloping and the supply of pesos to Americans is upward-sloping. Assuming a system of flexible exchange rates between Mexico and the United States, indicate whether each of the following would cause the Mexican peso to appreciate or depreciate: a. The United States uni... click for more

Understanding market strategy and organizational structure

You realize there's a link between market strategy and organizational structure...so it's time to do more research! Look at three very different global companies. Determine their organizational structure and what market entry strategies each of these companies are currently using. Consider why each company designed its organizational structure to be what it is and why they have chosen to expand internationally in the manner that they have. Is each company’s organizational structure and international market expansion plans what you expected them to be?

Optimal Organizational Structure

What is PM Company's optimal organizational structure? How does it impact PM Company’s international market expansion plans? How would it change as PM Company adopts additional international market expansion strategies? How long and what will it take to actually change the organizational structure?