Invest in New Product or Shift Focus?

Provide a recommendation for whether the company should begin producing the new soundcard and, if the company should begin production, in which production technology should the company invest? Please see file attached, thank you for your help.

Assessment of Current Fare and the Maximizing of Profits

Need help with an assessment of whether the current fare maximizes profits My instincts say no. If not, need help identifing the fare that should be charged. Looking for evidence that it is the best fare by showing that profits are highest if this fare is charged. Notes: Comment on the suggestion that the company could use price-discrimination strategies to improve profitability, and I do not believe fuel costs should be used as a basis for pricing. My notes are attached, and my spreadsheet is solid.

Price-Discrimination Strategies

Should the company use price-discrimination strategies to improve profitability? I would believe it is yes, they have some power over buyers and only two other airlines service the route. Please see attached for full background.

Analysis of Price Elasticity of Demand according to Price Sensitivity

Based on each group of travelers according to their price sensitivity, need help to analyze the price elasticity of demand for each group. Problem: Clear Blue Sky Airlines is under performing. The Raleigh-Durham to Chicago route is less profitable than our other routes. Background... Concerns and policy... Please consider these fare restrictions in designing an appropriate price discrimination strategy for Clear Sky. Please see attached for full question.

What is the recommended pricing based on each group of consumers?

Recommend a pricing plan that effectively separates each group of consumers. Providing actual prices is not necessary, plan should clearly indicate the level of pricing for each group. Not sure how to go about this calculation. The breakeven, marginal costs, is relatively easy. The degree of electicity to me is very complex.