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Assesse three different organizations' e-business models. A. Choose three of the following categories: 1. B2B (e.g., Intel); 2. B2C (e.g., Eddie Bauer); 3. C2C (e.g., eBay); 4. e-Government (e.g., state government, Air Force); 5. Nonprofit (e.g., United Way). B. Identify differences and similarities of the business models, taking into account the following factors: 1. Who is the target audience for this Web site (e.g., business buyers, consumers, government constituents, international clientele)?; 2. What are they offering to their buyers or consumers via the Web (e.g., product, service, information, recreation)?; 3. What Web site features or functions are used to reach this target audience (e.g., shopping cart, real-time inventory, customer service, product information or catalog, customization, order status, personalization, pre-order, wish lists, intelligent agents, membership)?; 4. How do these organizations' business models affect the way they market themselves? How does the target market learn about or find this site (e.g., search engines, referral sites, click-and-mortar advertising)?; 5. Identify benefits of this site to the organization and to the site's visitors (e.g., revenue, cost reduction, brand recognition, global presence).  At least 1000 words.

By OTA:  Charlene Li, MIWP (IP)

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