Communication
Communications Scenarios
State which medium or media you consider the best for use in the following communications situations. Assume your intended audience has the capability to receive your message. Explain your choices.
1. You manage three company locations within a large city. There are 100 workers among the three locations. You receive a message from company headquarters informing you that the company plans to layoff 10 percent of its workforce in your city. Your job is to deliver this information to your employees.
2. Although you work in the U.S., you are the manager responsible for a small workforce in three offices in three different overseas locations. Each office has two managers and 14 non-management employees. You need to pass confidential information on to the managers at each location-information that it is not appropriate for the other employees to have at this time.
3. You are the marketing manager of a small company that has developed a new and unique consumer product. However, the target market for your product is quite specific (that is, your product is not aimed at all consumers). You need to get word of your product to your target market quickly, and prefer not to waste money delivering your message to people who would not be potential customers.
4. You have a virtual workforce of 30 employees who all work at home or on the road. You need to update them on wide-ranging changes in product pricing-the pricing update information runs to several pages of fairly small type.
By OTA: Silvia Ko, MAC (IP)
OTA Rating: 4.8/5
Your Price: $2.19 (original value ~$19.95)
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