The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art.
Urgent help is needed.
1) The CEO of a carpet manufacturing company has come up with a brilliant idea of making a collage out of waste carpet pieces and marketing it as wall art. The CEO feels that customers appreciate fresh ideas and will be willing to buy anything that comes with a label of new, creative or innovative. You have been asked to plan strategic communications keeping the 5 Ws and 1H in mind.
a) Prepare a document spelling out the following: Who is the target audience?
b) What are the needs of the audience?
c) How should these art pieces be marketed?
d) Where should the message be released?
e) What is the purpose of this communication?
Thank you
By OTA: Stacy Shaneyfelt, MA
OTA Rating: 4.8/5
Your Price: $2.19 (original value ~$7.98)
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