Case study marketing reports

Read Case 3.4 Pampers Develops a Rash - A Rash Share of Market Share in your text (pages 688-689). Using SPSS and the SPSS data (Case3.4Pampers_Data.Sav), do the following: Run a frequency for the dependent variable, brand preference, and show a bar graph. Write a one - two sentence summary of what it tells you. Examine how the independent variables are related to brand preference by using Crosstabs and the appropriate statistic for association. In order to make the crosstab tables more manageable and easier to interpret, you'll need to recode the variables. Recode brand preference as low, medium, and high under the formula low = 1 or 2, medium = 3, 4 and 5, and high = 6 or 7. Recode... click for more

marketing products

Im doing a powerpoint presentation, it's about Action- Cal, here the whole deal The beverage unit has been using the following channels to distribute its product line: Direct sales: restaurant chains, hotel chains, under the Conglom Mixer brand Indirect sales: to other beverage manufacturers, who re-label the product and sell it to consumers under their own brand; for example, "El Commanche Margarita Mix" There's a big difference between cocktail mixers and kids' drinks; hence, I'm trying to formulate a channel marketing strategy for Action-Cal. say that Im working with several other marketing strategists.what are some strategy included on the following: marketing channel(s) that ... click for more

Managing a Crisis Using PR - Simulation Summary

I completed the simulation "Managing a Crisis Using PR" and needed to write a summary answering the following questions: Please help me in answering the best way you can!! a. What does proactive planning mean? b. What feedback mechanism would you develop in this situation? c. What is an ineffectual way of deploying this plan? Give some examples of what not to do in this situation. d. When do you need a proactive crisis management plan? e. When do you utilize reactive crisis management? What role does PR play in reactive crisis management?

regression report

Case 3.4 Pampers Develops a Rash - A Rash Share of Market Share in your text (pages 688-689). use SPSS and the SPSS data (Case3.4Pampers_Data.Sav). In the Group Project in Unit 4, Crosstabs were used to examine how the various independent variables were related to the development of a brand preference. Using the higher level analytic tool of regression, examine these relationships again and see if you learn anything different. Interpret your findings for management: What variables play the biggest role in developing brand preference? Does this change your recommendations to management? What recommendations to management would you make based on this analysis? Post your tables and a 1... click for more

Power Point

Develop a research proposal presentation using power point... Please see attached.Denise Chisholm Unit 1 IP Marketing Research Topic: Enrollment of College of Business Administration at Texas A&M University- Kingsville (General information about research topic) Texas A&M University-Kingsville is located in historic Kingsville, a friendly, safe city Of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches Are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo. College of Business is noted for Preparation of business professionals and offers a broad variety of unde... click for more