companies that conducts national surveys and publishes reports on such trends

1) HARRIS INTERACTIVE frequently publishes several survey findings that can be of interest to marketers. First, take a look at a survey done on March 6, about the OBESITY EPIDEMIC IN AMERICA. This study finds that among people over 25, 80% are overweight. This porportion has been on a steady increase since 1983 (when it was 58%). The proportion of obese people was 71% just a few years ago, in 1995. Interestingly, 60% of people surveyed said they wanted to lose weight. 2) Another survey done by Harris Poll focuses on WHOM AMERICANS TRUST. This survey presents data on which professions are considered most trustworthy to Americans. The survey indicates that Americans trust priests a... click for more

Analyzing marketing opportunities

America is a fat nation which almost 2/3rds of all Americans are overweight. The national weight problem is causing a variety of severe health problems in both adults and children. For example, 4% of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decline of the family dinner, the popularity of computers/video games, increased technology (reducing movement), infood processing that adds sugar (sugar is the number one food additive which is now included in foods such as bread, lunchmeat, canned vegetables, and mayonnaise), and consumers eating out more. Whatever the reason, Americans are now eating 500 more calories... click for more

Forecasting: Seeking Financial Attitude in a Cloudy Sky

LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaing dominant and profitable in the Australian domestic market for air travel and frieght, as well as remaining profitable on its overseas routes-praticularly the "Kangaroo" route to and from the United Kingdom. It has reported expansion plans involving $A13 billion that it intends to spend over a ten-year period on a range of upgrades to planes and lounge facilities, as well as on new aircraft. The marketing environment for airlines is volatile at the best of times, and from money-man Warren Buffet's (Berkshire Hathaway) viewpoint, nobody ever made money from investing in an airline over t... click for more

Public Relations

1. How is the effectiveness of public relations best measured? Explain your answer by giving examples. 2. How would you develop a market research plan to support your PR Campaign strategy development? Thank you for your assistance!!!!!!!!!

Scion: product, pricing, positioning and advertising

The "It" Car for Gen Y? In 2003, Toyota introduced an entirely new brand into the market. SCION (http://www.scion.com) is owned by Toyota, sold side-by-side at Toyota dealerships, and buyers have financing arranged through Toyota Motor Credit Corp, but that's where the relationship ends. Scion targets, and aims to represent, a younger, hipper market than the dependable Camry or Corolla. Scion's xA sedan, xB "breadbox", and sporty tC are marketed straight at "Generation Y,", people born after 1977. Scion is attracting and grabbing this market in a variety of ways, mixing product design with pricing with target marketing, resulting in a heady, irresistible brew. So far, it's working.... click for more