Marketing Mix Definition

Hello, I need to better understand the "marketing mix" in terms of the classic components and how they interact with one another. Thanks.

Understanding Marketing

I don't understand marketing strategy and tactics. Can you explain?

Identifying and Understanding Trends in the Marketing Environment

Consumer behavior is influenced by both internal and external factors. Internal factors, also called the personal factors, are things like motivation, learning, and perception. External, or social, factors include things like social norms, family roles, and cultural values. Trends in the external environment can have major impact on consumer choices and preferences. It is important for marketing managers to be aware of such trends. How can managers learn about such trends? Let us explore the Web site of a company that conducts national surveys and publishes reports on such trends. Harris Interactive frequently publishes several survey findings that can be of interest to marketers. Let us ... click for more

Forecasting: Seeking Financial Altitude in a Cloudy Sky

LEAD STORY-DATELINE: The Australian Financial Review, May 17, 2002. Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly the "Kangaroo" route to and from the United Kingdom. It has reported expansion plans involving $A13 billion that it intends to spend over a ten-year period on a range of upgrades to planes and lounge facilities, as well as on new aircraft. The marketing environment for airlines is volatile at the best of times, and from money-man Warren Buffet's (Berkshire Hathaway) viewpoint, nobody ever made money from investing i... click for more

America is a fat nation in which almost 2/3rds of all Americans are overweight.

America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decline of the family dinner, the popularity of computers/videogames, increased technology (reducing movement), increased food processing that adds sugar (sugar is the number one food additive which is now included in foods such as bread, lunchmeat, canned vegetables, and mayonnaise), and consumers eating out more. Whatever the reason, Americans are now eating... click for more