Explanation of a case study on PUBLIC RELATIONS challenge

I need your help with a case study public relations problem The case study is: After a labor dispute, there is often an ill effect on fans of sporting events. The NHL has been on strike and missed an entire session. Your challenge is to WIN BACK HOCKEY FANS and try to make them forget all about the strike. (Let's assume the strike has been settled). 1. I need your help with your point of view to the press and other concerned citizens. 2. I also need your help with the thoroughness in which I prepare to present the above case. By this, I mean how much RESEARCH has been done on all sides of the issue and the ability to present it to an audience 3. I also need to select the impor... click for more

Advertisng presentation and notes

I need your help with the following power points. We are a team of five and we are giving a presentation tonight. I need your help with what I need to say. I am including what our team wrote as well. Power Points: BRINGING BACK THE FANS PROMOS FREE TICKETS MEET THE PLAYERS FREE STUFF RIDE THE ZAMBONI (I don't know what zambone is, can you tell me what it is?) SURVEY THE FANS I need your help in the above (for example, I know I need to add information to each line, can you help me with this?). HOCKEY MONKEY (I don't know what this means, can you help me with this?) HOCKEY CHICKS ARE HOT! What do I say in this one? RETURNING HOME The same here what do ... click for more

Discount Retailers: Positioning; Differences; Retail Categories

Big Lots: A Premium on Being Cheap During a period of economic slowdown, discount retailers are all the rage. As consumers are forced to become more frugal, stores like Big Lots are attracting more business. Big Lots is known as a closeout retailer. They purchase discontinued or repackaged products and sell them for up to 70% off the suggested retail price. The range of products is wide-furniture, clothing, health products, and even household appliances such as vacuum cleaners. Because Big Lots is experiencing such success, it has become a favorite on the New York Stock Exchange. Now, the question is whether Big Lots can sustain this level of performance. Big Lots does not want to c... click for more

Microsoft: Marketing Strategies; Product Innovation; Brand-Extension Strategy; Product Expansion etc...

Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a version of the BASIC programming language. After moving the company from Albuquerque, New Mexico, to Seattle in 1979, Gates and Allen began writing operating system software. What happened to the company since its founding is a well-known and often-told story. Here are highlighted a few of the key strategies that enabled Microsoft to achieve such remarkable growth in the competition-laden computer industry: Product Innovation: Microsoft achieved early success because of a single product innovation. In 1980, IBM contracted Microsoft ... click for more

Marketing Strategies: Positioning Errors; Product Differentiation

Marketing Strategy 1. You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling prey to "positioning errors". 2. Ricketts Heating and Air installs natural gas-fired central heating systems with timers. In the wintertime, if the owner of a system wants to have the house cooler when no one is there, but have it heated back up before anyone arrives home, he or she can use this timing system. How could Ricketts use service to differentiate its h... click for more