Qantas: What is the real definition of market demand?

I have some questions in relations to the story below (The Australian Financial Review, May 17, 2002.) Qantas has a lot riding on remaining dominant and profitable in the Australian domestic market for air travel and freight, as well as remaining profitable on its overseas routes-particularly the "Kangaroo" route to and from the United Kingdom. It has reported expansion plans involving $A13 billion that it intends to spend over a ten-year period on a range of upgrades to planes and lounge facilities, as well as on new aircraft. The marketing environment for airlines is volatile at the best of times, and from money-man Warren Buffet's (Berkshire Hathaway) viewpoint, nobody ever made ... click for more

Share Growth Strategy II

Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (Papa John's Pizza offers home-delivered pizza with more toppings at a lower price, and touts its superior quality ingredients in its promotion campaigns).

Share Growth Strategy III

Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (The introduction of reliable, easy-to-handle digital cameras into the photography market with a promotion campaign that maintains that the benefits of the technology justify switching away from traditional cameras.).

Share Growth Strategy IV

Identify the following challengers' share-growth strategies exhibited in the scenario and provide a rationale for the response (Encirclement example).

Growth Extension Strategies

What market and competitor characteristics distinguish each of the major growth extension strategies? Consider the following: Leaders: Fortress/position defense strategy Flanker strategy Confrontation strategy Market expansion Contraction/strategic withdrawal Followers: Frontal attack strategy Leapfrog strategy Flank attack strategy Encirclement strategy