Market Research tools

Health Canada is trying to reduce teen smoking in Canada. They thus try to find out what teens feel about smoking and what it takes to help them stop smoking. However teens seem to be allergic to traditional market research tools such as focus groups or surveys. Suggest 2 creative ways that may help Health Canada get teens to tell them about themselves

Fast food strategies: McDonald's and Wendy's

You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous advertising tie-ins and toy giveaways). Please respond to the following questions: Think about demographic and sociocultural trends and changes and explain how each organization's interpretation of these trends and changes has affected its choice of strategy? Is their strategy affected by the amount of advertising they do on television and the internet? Which org... click for more

I need help finding an ARTICLE on MARKETING STRATEGY and TACTICS

I need your help finding an article that discusses the relationship between marketing research and marketing strategy and tactics. And I also need your help in summarising the article and how would i describe the purpose of the marketing reseach and assessing the importance of this research in relation to the organizations marketing strategy and tactics. Can you help me with this and also can you tell me how I can look up articles on the internet and can you teach me how to summarise, I have no idea on how to do this. Thank you so much and your help is GREATLY appreciated.

I need your help finding the answers to some questions in MARKETING

I need your help in answering the following questions: How do i explain the importance of marketing to organizational success. How do I describe the four elements of the marketing mix? Assess the importance of marketing research in the development of marketing strategy and tactics? Can you help me with these questions and can the answers be more than 3 or 4 sentences? Thank you your help is GREATLY appreciated

I need your help in describing MARKETING MIX

I need your help in describing the four elements of marketing mix (product, place, price promotion) In addition how do I describe each element implemented within a specific organization and how the four elements relate to that organization's marketing strategy. And how do I identify the name and type (profit, non-profit, government, etc.) of the organization and its product or service offering Can you help me with this problem, I do not have an organization, but you can choose one for me and can the answers be a couple of paragraphs or more. Thank you your help is GREATLY appreciated.