Need examples

I do not know if you can help but I am wondering if you can just give me some examples so I may understand the following for a robotic vacume cleaner Hoover will be introducing? I apologize if this is confusing. 1. Market size 2. Anticipated market share 3. Market strength and price elasticity of demand. This includes market type) Monopolistic, Monopoly, Oligopolistic, Perfectly Competitive etc... 4. Market penetration rate and timeline for revenue growth

Marketing Case Study Questions

Question 3 "Cacao Merivigliao."1 Several years ago, Italian consumers flocked to grocery stores to buy "Cacao Merivigliao" (Marvelous Cocoa) only to find that the product didn't exist. The creation of the writers of Italian national TV's "Indietro Tutta" ("Everything Backwards - or AFull Speed Astern") variety show, the mythical Brazilian Cocoa began as a satire of TV spon¬sorship. "Indietro Tutta," as a show, poked fun at other Italian variety TV offerings. The "Cacao Merivigliao" segments featured the show's host, Renzo Arbore, standing in front of a huge product logo--the face of a smiling Brazilian girl--surrounded by Las Vegas style showgirl dancers. The commercials themselves we... click for more

harry potter, running a marketing campaign for a new book

what has made the harry potter brand so successful and what lessons can be learnt from its success? what marketing strategies were used and to what level of success?

Marketing Literature Review: How companies determine sample size?

I would appreciate some guidelines to start writing this project. I did search at least 10 articles about sampling in journals such as the "Journal of Marketing Research" without success. These articles are too general and are very limited about the properties of research method. I would like to see whether sequential sampling has been used in real applications or this is only a theory. Found only one article with limited data. Should I change the topic to something easier? Please help me to outline the basic steps to follow.

Detailed Analysis of Jones Soda's Innovation

1) Explain the ways in which Jones Soda is (and/or is not) a big idea in the soft drink industry. Use theories/frameworks of innovation to support this view (ie: continuous innovation/knock-off/dynamically continuous/discontinuous.) Examine to what extent Jones soda has created a new market space in the industry. (http://www.jonessoda.com A new pop that lets its drinkers have their picture on their labels among other things: http://www.jonessoda.com/stockstuff/story.html) I'm stumped, I'm looking for a very detailed analysis, the one i submitted to my teacher he said was too general thanks