Blair Water Purifiers India

Case analysis of the Blair Water Purifiers India Case. Need: Issues Alternatives Advantages Disadvantages Recommendation "Strategic Marketing Problems" 10th ed Roger A. Klein - Robert Peterson Page 645

Shaping the Market Offering

You are an executive for a large multinational corporation and are meeting with other managers to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets. Take a position: Prices should reflect the value that consumers are willing to pay. vs. Prices should primarily just reflect the cost involved in making a product or service.

Shaping the Market Offering

The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the "lowest-cost loan on the market" and backs this up by paying $300 to any customer who finds a better price. Visit Internet sources, to see how the Priceline system works. At the Priceline websit... click for more

Marketing

Can you please explain what marketing research approach you would use to develop the marketing strategy and tactics for Hoover vacume cleaners?

Pick a 'fad' product and explain the life cycle, promotion and pricing strategies

Pick a product that is considered a fad. How does this product move through its product life cycle? How does this differ from a longer-lived product? What promotion and pricing strategies are key at each step of this cycle? Why?