Needs, wants, and desires

What are "needs, wants, and demands? Do marketers create needs? Why or why not? Please use an experience and insight to support the answer.

Marketing Gatoride

Due to the fact Gatorade is good for the elderly and children and not only sports what would be a good current formula for a new market?

Smoking and Canada

I have also heard there is a big black market for tobacco products in Canada. A lot of smuggling across the border. I think the Canadian government has taxed tobacco products to the point where it is very difficult to have a habit. I was in Canada for a work project and talking to the people there, they told me that a pack of cigarettes costs about $5.00. Can you tell me if this is true?

Word of Mouth

Word of mouth is a very successful form of marketing...there is actually a whole industry based on it...Network Marketing. Do you have any experience in the industry?

Marketing Strategy

1. You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling prey to "positioning errors". 2. Ricketts Heating and Air installs natural gas-fired central heating systems with timers. In the wintertime, if the owner of a system wants to have the house cooler when no one is there, but have it heated back up before anyone arrives home, he or she can use this timing system. How could Ricketts use service to differentiate its heating systems?