Marketing questions

1. The "universal" functions of marketing _____. a. are usually performed in the same way and by the same type of institutions in all macro-marketing systems b. can sometimes be eliminated in very efficient macro-marketing systems c. must be performed in both market directed and planned economic systems d. must all be performed by every firm at the micro-marketing level e. all of the above 2. _____ is the best example of management thinking during the production era. a. If we can produce it, customers will buy it, b. We need to be selective and produce what customers want, c. We need to increase our sales effort to sell what we produce, d. Production provi... click for more

Online cosmetic surgery advice: Marketing Strategies for product's stage in its life cycle

Background: Please see the attached document. Directions: Identify appropriate marketing strategies consistent with the product's stage in its life cycle, and the market and competitive conditions it faces.

Organizational Structure

Background: Please see the attached document. Directions: Prepare an organizational chart comprising the various marketing staff and functions necessary to implement the marketing plan and explain why such a structure is appropriate.

Information Dashboards

Background: Please see attached document. Directions: Design strategic and operating "information dashboards" that will provide the necessary information to monitor - and if necessary, take steps to change - the marketing performance of the product or business. For the operating dashboard, identify what information is to be provided, to whom, how often, and at what levels of aggregation.

Choose a product, develop a marketing mix, competitve advantage, pricing, media strategy

You will need to choose a product that you would like to market: Using the Internet, you will need to develop all of the following: 1: A marketing mix and a competitive advantage for the product. 2: A consumer survey designed to help determine the marketing mix and competitive advantage. 3: A product line with at least two additional products in your line. 4: A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy. 5: A contingency plan in case your product does not sell at the initial price along with a rationale for your plan. 6: A media strategy fo... click for more