Research Plan

Background: NEW PRODUCT IDEA (Online cosmetic surgery advice and solutions): We will have one set of cosmetic surgery doctors who will remain online 24 hours a day, 7 days a week, give online advice to the site visitor. Show them with the help of pictures and videos the improvement that can be made, quote a price for the cosmetic improvement and direct them to an empanelled cosmetic surgeon who will carry out the surgery. This surgery will be carried out with complete anonymity and not even the operating surgeon will know the identity of the patient. To further protect the identity of the patient, the surgery will be conducted at a confidential operating theater and to avoid payment by... click for more

Matrix

Background: NEW PRODUCT IDEA (Online cosmetic surgery advice and solutions): We will have one set of cosmetic surgery doctors who will remain online 24 hours a day, 7 days a week, give online advice to the site visitor. Show them with the help of pictures and videos the improvement that can be made, quote a price for the cosmetic improvement and direct them to an empanelled cosmetic surgeon who will carry out the surgery. This surgery will be carried out with complete anonymity and not even the operating surgeon will know the identity of the patient. To further protect the identity of the patient, the surgery will be conducted at a confidential operating theater and to avoid payment by... click for more

Positioning

Background: Please see attached document. Directions: Write a positioning statement or value proposition for the product to be marketed. Construct a perceptual map to clarify its positioning vs. competitors.

Business Strategy

Background: Please see attached document. Directions: Identify the generic business-level strategy that will be employed. Explain why this strategy makes sense, given the environmental conditions in which the business will operate.

Tools

Background: Please see the attached document. Directions: Identify relevant new-economy tools that are included in the overall marketing strategy for the product or company.