Marketing Management I

DIRECTIONS: Select a new product idea for a new small business; a new product idea for an existing operation; or an existing product that you would like to market to a new segment or in a new way. As you consider your selection, evaluate the amount of information available for the product and market segment that you intend to address. Industries containing public companies, or with a high profile at this time, will typically have more information readily available regarding firms, products, or brands. Also, choose an area in which you have an interest and some knowledge about the specific product you will select. a. Identify and define your idea for which you will prepare a marketing p... click for more

Marketing Strategy

Background: NEW PRODUCT IDEA: Online cosmetic surgery advice and solutions. This will have one set of cosmetic surgery doctors who will remain online 24 hours a day, 7 days a week, give online advise to the site visitor. Show them with the help of pictures and videos the improvement that can be made, quote a price for the cosmetic improvement and direct them to an empanelled cosmetic surgeon who will carry out the surgery. This surgery will be carried out with complete anonymity and not even the operating surgeon will know the identity of the patient. To further protect the identity of the patient, the surgery will be conducted at a confidential operating theater and to avoid payment by ... click for more

Macro Analysis

Background: NEW PRODUCT IDEA: Online cosmetic surgery advice and solutions. We will have one set of cosmetic surgery doctors who will remain online 24 hours a day, 7 days a week, give online advise to the site visitor. Show them with the help of pictures and videos the improvement that can be made, quote a price for the cosmetic improvement and direct them to an empanelled cosmetic surgeon who will carry out the surgery. This surgery will be carried out with complete anonymity and not even the operating surgeon will know the identity of the patient. To further protect the identity of the patient, the surgery will be conducted at a confidential operating theater and to avoid payment by ... click for more

Marketing research Questions

Background: NEW PRODUCT IDEA (Online cosmetic surgery advice and solutions): We will have one set of cosmetic surgery doctors who will remain online 24 hours a day, 7 days a week, give online advice to the site visitor. Show them with the help of pictures and videos the improvement that can be made, quote a price for the cosmetic improvement and direct them to an empanelled cosmetic surgeon who will carry out the surgery. This surgery will be carried out with complete anonymity and not even the operating surgeon will know the identity of the patient. To further protect the identity of the patient, the surgery will be conducted at a confidential operating theater and to avoid payment by... click for more

Forecasting

Please see attached.- If you cannot open I have copied and pasted below but the formatting is off. I need to understand the case study below and define the central issue, select forecasting and estimating tools for consideration, analyze considerations and determine their relative importance; recommend and defend the best technique to use; Estimate potentials and forecast sales for the organization featured in the case below: Two engineers, Bill Parks and Anne Smith, founded Parker Computer in 1983. The company specialized in the manufacture of high-end personal computers and low-priced workstations for product design and other business applications. Bill was chairman of the board... click for more