Segmentation

Which one of the market segmentation criteria is most difficult to identify and measure? Can you please explain the relationship between marketplace diversity and demographics? What are the steps to developing new products and revising established products? What product attributes should be considered when introducing a product or service into a global marketplace?

the internet and product life cycles etc..

How has the Internet affected price considerations? What regulatory considerations must be taken into account when setting a price? How do you understand the different stages in an organization's primary product in the product life cycle?

Marketing

How can the marketing mix be used to effectively differentiate and position your product or service? What are some differences between domestic and global marketing plans? How do environmental factors differ in domestic and global marketing plans? How do domestic and global influences affect the differentiation and positioning strategies in different business models?

Positioning strategy for a new car model

You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against some other well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and the BMW Z8. Keep in mind that although Maserati is as good as its competitors in terms of the car performance and design, it is a small company and it does not have the same amount of money for heavy promotions as its competitors. How would you use positioning strategy for the new Maserati model? What would you do to support and establish this positioning strategy?

Marketing Plan and the four P's of marketing

What are some driving forces for implementing a marketing plan? When implementing a marketing plan, when should you use internal versus external sourcing? Which part of the marketing plan is most difficult to implement? Why? What are the measurement criteria for each of the 4Ps in the implementation and evaluation of a marketing plan?