Understanding the 4 P's (Price, Product, Place, Promotion) of Marketing.

What are the 4 P's of marketing, what do they entail, and how does this marketing mix effect the consumer?

Marketing question

The last step in the marketing process often includes: a. sending the bill to the customer b. developing a written report to summarize the results of the period's marketing activities c. deciding the best way to distribute the product d. building relationships with customers

Marketing question

Martin Maiers works as a marketing manager at a major manufacturing firm. He recently sent a memo to his boss promoting the idea of producing green products. This means that Martin wants to: a. produce only products that have the potential for high profits. b. establish a new policy that prevents firms from producing products that have not been given final apporoval (received the "green light") by the marketing department. c. Produce products using cross-functional teams. d. Produce products that do not harm the environment.

Marketing question

Which of the following is the best example of a product line? a. General Motors offers passenger cars, small trucks, and tractor trailers. b. Sony offers DVD players, compact disk players, and video game consoles. c. Kellogs offfers Special K, Raisin Bran, Corn Flakes, and a variety of other cold ready-to-eat cereals. D. Hewlett Packard offers scanners, printers, and personal computers.

Intro to Business

1. _______ is the stage of new product development that involves promoting the product to distributors and developing advertising and sales campaigns to generate and maintain consumer interest in the product. a. Commercialization b. Brand identification c. Product differentiation d. Merchandising