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Business, Marketing
Year 4

Market Research in Asia by Non-Asian. Questionnaire development, response elicitationa nd data collection.


What are the difficulties that a non-Asian company has to overcome when conducting marketing research in Asia in the areas of questionnaire development, response elicitation, and data collection? What steps can a marketing researcher in Asia take to minimize/overcome these challenges?

By OTA:  We Lin Kerk, MHRM

OTA Rating:  4.8/5

What's included:

  • Plain text response
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