International market entry strategy

My U.S. company has entered into an agreement with a company in Mexico whereby the Mexican company will be given the right to use our brand name and open a chain of fast food restaurants in Mexico. The restaurants will be operated under guidelines issued by our company and our company will provide management and marketing assistance to the Mexican company. The Mexican company will actually own the facilities and operate the restaurants. The Mexican company will pay our company a royalty. This is an example of what international market entry strategy? a. Financial subsidy. b. Acquisitions. c. Exporting. d. Franchising.

The volume of international trade in goods and services measured in current dollars approached $7 trillion in 2000...

The volume of international trade in goods and services measured in current dollars approached $7 trillion in 2000 (World Trade Organization). WTO merchandise exports, at $5.47 trillion, were 17 times what they were only 30 years earlier. As a way of convincing your superiors to increase exports, you prepare a short presentation explaining the political and technological changes that have led to this dramatic increase in international trade. You mention the role played by the WTO in reducing trade barriers and enforcing the rules of trade. Create 7 slides with notes.

One of your colleagues recalls an incident at a former employer which involved gift-giving and accusations of bribery.

One of your colleagues recalls an incident at a former employer which involved gift-giving and accusations of bribery. Which of the following points of view do you agree with and why? 1. Although giving gifts shows respect in some cultures , bribery has no place in international business operations. Businesses that condone it enjoy an unfair competitive advantage over those that don't. 2. Bribery is used in many countries as a way of cutting through bureaucratic red tape and expediting business deals. One could argue those opponents of bribery in the business context are preaching cultural imperial... click for more

Market entry strategy: Most Risky

My company makes electric motors used for business applications such elevators, lifts and cranes, and powering factory machinery. We have done very well in the US market and are considering expanding into international markets. Which international market entry strategy, in general, would involve the most risk for the company? a. Lateral expansion. b. Subcontracting. c. Direct investment. d. Exporting.

Your company plans sending sales representatives to an upcoming trade conference in Hong Kong...

Your company plans sending sales representatives to an upcoming trade conference in Hong Kong. They will be attending with business people from many Asian countries. Cultural sensitivity training is scheduled for the sales reps. You were asked to prepare a powerpoint presentation on cultural behaviors in both Hong Kong & Vietnam. Address these cultural issues: Focus on collective interests or individual interests? Explain the dominant religion(s) and the influences on cultural values. Discuss the cultures openness to new ideas & practices from an American owned business. Explain 3 cultural values and behaviors that your company needs to consider when selling your prod... click for more