e-Business

Can someone explain how the Internet changed the Supply Chain at Sears?

Amazon - Marketing Tools, Strategy and Apparent Evaluation

Describe the marketing tools and strategy by Amazon.com. Include an evaluation of the apparent customer service provided by Amazon.

Explain how mass marketing vs. individual marketing correlates

Please explain how mass marketing vs. individual marketing correlates to brick-and-mortar marketing vs. online marketing? How do the steps in the purchasing and the decision-making models differ for B2B vs. B2C customers?

Describe the marketing tools used in the Sears website.

Can someone assist me and please describe the marketing tools used in Sears website. http://www.sears.com Please include your observations of the apparent customer service methods provided. Thanks!

E-Commerce Marketing

Books.com Inc. wants you to solve some of their business situations using the Internet. The company sells books, both new and used, to customers, such as libraries, universities, students, and public schools. They also would like to sell to the general public. The company wants to expand into the e-book industry too. Books.com executives have approached you for a marketing strategy to promote their new web site for E-business. Your marketing strategy should highlight the new features and technologies of the site, drive new users to the web site and announce Books.com new E-book division. Answer as best as you can the following: • Identifying the target customers, identifying the mar... click for more