Identify your target audience for the P.R. Campaign-Riordan

Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Its products include plastic beverage containers produced at its plant in Albany, Georgia, custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. The company's research and development is done at the corporate headquarters in San Jose. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, a... click for more

Bo Conderweidt, the production manager for Sportway Corporation, had requested to have lunch with the company president.

Bo Conderweidt, the production manager for Sportway Corporation, had requested to have lunch with the company president. Vonderweidt wanted to put forward his suggestion to add a new product line. As they finished lunch, Meg Thomas, the company president, said, “I’ll give your proposal some serious thought, Bo. I think you’re right about the increasing demand for skateboards. What I’m not sure about is whether the skateboard line will be better for us than our tackle boxes. Those have been our bread and butter the past few years.” Vonderweidt responded with, “Let me get together with one of the controller’s people. We’ll run a few numbers on this skateboard idea that I think will de... click for more

Avenues of Recruiting

If you did not have an advertising budget to recruit for a toy designer position, what two other options would you consider and why?

Help-wanted Ad

You have been asked to write a recruiting ad for toy designers in Starkville, MS. You think the best designers will be coming from the university. Decide what qualifications would be important for a toy designer on the gaming team, which is in the middle of a project for creating an election game to teach high school students about the U.S. election process. They need a designer who will understand how the average sophomore in high school thinks and learns. They hope to market this product throughout the United States. Write a want ad for a newspaper that is distributed in your target recruiting market.

Investigate the pay-per-click search engine industry.

Investigate the pay-per-click search engine industry. Examine companies such as Overture.com (the originator of the pay per click search engine) and its competitors. How do consumers benefit from pay-per click search engines? Be sure to visit http://www.payperclickanalyst.com/. 300 words with references.