Ideals, Obligations and Consequences in

Can you please analyse the issue described in the article "Advertising to children: Is it ethical?" using the three criteria: ideals, obligations and consequences.

Public Relations

Can you please explain the organizational and societal functions of PR. From the following list can you help me identify which ones are organizational and which are societal....then I need to understand at least two functions considered to be organizational functions of PR and two functions considered to be societal functions. If you can explain why they are categorized as such (organizational or as societal). What similarities and differences exist between the organizational functions and societal functions of PR? a. Communications management b. Relationship management c. Media Relations d. Publicity e. Marketing communications f. Employee relations g. Investor relations h. Soc... click for more

technology and visual aids - distraction?

Sometimes, technology and visual aids can be more of a distraction than a helpful component to a presentation. Can you think of a popular example of this from the real world (focus on a business presentation)? If so, how could it be changed to be more effective?

Media Plan & Marketing Strategy

Now look at the marketing for your favorite department store. In this case I chose JC Penney. The assignment is as follows: Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store. Discuss what works effectively and what you would do differently. Describe the techniques you would use to benchmark and monitor the media plan. Search for business reports (news items in Forbes, Fortune or other mass media publication) or university case studies that discuss the department store's marketing initiatives for support or additional information about the store. Use specific examples to support your analysis. I am having a hard time finding t... click for more

Consolidated work sheet /balance, etc.

P3-15A - Terry Duffy Corporation purchased all the outstanding common stock of Henning Plastics, Inc. on December 31, 2002. Just before the purchase, the condensed balance sheets of the two companies appeared as follows. Duffy used current assets of $1,200,000 to acquire the stock of Henning Plastics. The excess of this purchase price over the book value of Henning Plastics' net assets is determined to be attributable $81,000 to Henning Plastics' plant and equipment and the remainder to goodwill. Instructions: (a) Prepare the entry for Terry Duffy's acquisition of Henning Plastics, Inc. stock. (b) Prepare a consolidated work sheet at December 31, 2002. (c) Prepare a consolidated bal... click for more