New Product Development and Marketing - Wash n' Dry

I just developed a new product named Wash n'Dry which basically is an automatic process from washing to drying, more economical by intelligent wash system, direct drive system, child-lock, built in heater, low noise speed control system and Auto restart. I need to do the following to complete the product marketing: (1). What will be the distribution strategy(channel of distribution)from manufacturing to distribution? (2). Which of the promotional mix elements will you use? (3). Indicate which method(s) you will use and how much you will spend. (4). What are the promotional objectives? (5). What percent of the budget will go toward promotion? (6). How much for each items ... click for more

Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million.

Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Its products include plastic beverage containers produced at its plant in Albany, Georgia, custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. The company's research and development is done at the corporate headquarters in San Jose. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, ... click for more

Creation and accounting of journal entries

This file contains examples of entry level accounting problems, including the creation and accounting of journal entries.

Marketing a product

I am trying to market software in England, Ireland, Australia, Canada that I have written for MBA students with a major in finance, http://www.mbacalculator.com. I want to expand into other markets than the US. What sites are available to sell this product in any of the above countries?

Consumer behaviour discussion question: cognitive or emotional model

The influences on consumer behaviour are complex and the decision making process is no less complex, especially in today’s society where products are abundant. Many have argued that the consumer has too many decisions and options when choosing products which may ultimately lead them into the passive model or very low involvement. Marketers aim to influence and inform consumers through their marketing communications strategies The following advertisments follow one of the consumer decision making models. http://au.youtube.com/watch?v=oO8ClIvE1BE http://au.youtube.com/watch?v=nH3pA29MG5k Please list which model(cognitive or emotional model) you believe the advertisement is portray... click for more