Understanding the advertising spiral using Starbucks coffee as an example.

The senior executives at Starbucks want to offer a new non-coffee service. It is a children's indoor playground where parents can bring their kids for amusement. There will be jungle gyms, board games, kid's movies, and other social activities.

Because this is a non-coffee product, it is a big risk for Starbucks. What are your recommendations for moving the company through the Advertising Spiral?